A little knowledge of election advertising in New Zealand
New Zealand's tri-annual general election is a solemn occasion and an opportunity for New Zealanders to exercise their democratic rights. Unlike the concept of "party state", the concept of "state" in western democratic society is greater than that of "party", and a fair democratic election is a necessary step to produce the next ruling government. Elections are overseen by "electoral commissions" that go beyond political parties, and there are electoral laws that govern the conduct of political parties involved and relevant stakeholders.
According to the electoral law, all general election-related advertisements, including street signs and leaflets, as well as advertisements on the Internet, advertisements in the APP and advertisements in newspapers, must be "released" within the time specified by the Electoral Commission, which defines the ruling period from 18 August to 16 October for the 2020 general election, so that all advertisements must disappear and expire before 23:59 p.m. on 16 October, which is considered illegal.
Saturday, October 17, is New Zealand's 2020 general election polling day.
Content identified as "election advertising" includes:
Promote the voter's content
Promote the content of political parties
To promote the content of political opinions that political parties support (or oppose).
What doesn't count as "offending content"?
News content
Individuals posted on the Internet, independent of political parties or voters, and there is no charge for such postings
Contact information of current members of Parliament
How much can I spend on advertising?
Advertising spending must be done within a specified amount of time (regulation period)
Candidates can spend up to NZ$28,200 on advertising
Political parties can spend up to NZ$1,199,000 on advertising, plus NZ$28,200 per elected party
Registered third-party candidates who spend up to NZ$338,000
Unregistered third-party campaigns can cost up to NZ$13,600
After Election Day, all candidates and political parties are required to submit a list of advertising costs for the general election. If a third-party helper spends more than NZ$100,000, a list of charges will need to be submitted.
In order to ensure transparency, the advertising expenses of all political parties, third parties and candidates will be election.nz website.
According to the electoral law, all general election-related advertisements, including street signs and leaflets, as well as advertisements on the Internet, advertisements in the APP and advertisements in newspapers, must be "released" within the time specified by the Electoral Commission, which defines the ruling period from 18 August to 16 October for the 2020 general election, so that all advertisements must disappear and expire before 23:59 p.m. on 16 October, which is considered illegal.
Saturday, October 17, is New Zealand's 2020 general election polling day.
Content identified as "election advertising" includes:
Promote the voter's content
Promote the content of political parties
To promote the content of political opinions that political parties support (or oppose).
What doesn't count as "offending content"?
News content
Individuals posted on the Internet, independent of political parties or voters, and there is no charge for such postings
Contact information of current members of Parliament
How much can I spend on advertising?
Advertising spending must be done within a specified amount of time (regulation period)
Candidates can spend up to NZ$28,200 on advertising
Political parties can spend up to NZ$1,199,000 on advertising, plus NZ$28,200 per elected party
Registered third-party candidates who spend up to NZ$338,000
Unregistered third-party campaigns can cost up to NZ$13,600
After Election Day, all candidates and political parties are required to submit a list of advertising costs for the general election. If a third-party helper spends more than NZ$100,000, a list of charges will need to be submitted.
In order to ensure transparency, the advertising expenses of all political parties, third parties and candidates will be election.nz website.
