Sizes 4, 6, 8, 10 and 12 are available for pre-order and are due for delivery mid-June. Please note that this is subject to change due to Covid-19 and we will communicate a change in date with you.

Description:

High waist wide leg pant with elasticated waistband, drawstring tie and racing stripe down side.

Composition:
88% Viscose, 12% Nylon

Care Instructions:
Cold Gentle Machine Wash

Also Available In
Black, White, Khaki, Blue & Red


Made in New Zealand
 
About us:

New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.

Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all

 
 
Description:
GOTs organic cotton off the shoulder blouse with wide collar, wrap over bodice and waist tie. Cropped sleeves with tuck detail and elasticated cuffs.

Composition:
100% GOTs Organic Cotton

Care Instructions:
Cold Gentle Machine Wash


Made in New Zealand
 
About us:

New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.

Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all

 
Size 6, 8, 10, 12, 14, 16 are available to pre-order and is set for delivery Mid-June. Please note that this is subject to change due to Covid-19 and we will communicate a change in date with you.

Description:
High waist wide leg pant with elasticated waistband, drawstring tie and racing stripe down side.

Composition:
88% Viscose, 12% Nylon

Care Instructions:
Cold Gentle Machine Wash

Also in:
Black, Red, Khaki, Pink, White & Sunshine


Made in New Zealand
 
About us:

New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.

Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all

 
 
This item is available to pre-order and is set for delivery  Mid-May. Please note that this is subject to change due to Covid-19 and we will communicate a change in date with you.

Description:
High waist wide leg pant with elasticated waistband, drawstring tie and racing stripe down side. Fully lined.

Composition:
88% Viscose, 12% Nylon

Care Instructions:
Cold Gentle Machine Wash

Also Available In:
Black, Pink, Red, Khaki, Blue, Sunshine


Made in New Zealand
 
 
About us:

New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.

Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all

 
This item is available to pre-order and is set for delivery early June. Please note that this is subject to change due to Covid-19 and we will communicate a change in date with you.

Description:
Assymetrical, fitted top with ruffle neckline and hem detail. Invisible zip at side seam.

Composition:
100% Cotton

Care Instructions:
Cold Gentle Machine Wash
 
About us:

New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.

Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all

 

 
 
Description:
Backless, halter crop top with ruffle detail and large bow tie. Fully Lined.

Composition:
100% Cotton

Care Instructions:
Cold Gentle Machine Wash


Made in New Zealand
 
About us:

New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.

Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all

 

 
Description:
Here at RUBY, we’re passionate about learning new things and making things for yourself. It’s freeing to make and create without any pressure from deadlines - just doing it for yourself, and at your own pace.

This is why we have chosen some of our most loved styles and are selling the patterns so you can make your own versions at home. No matter what stage you’re at, whether you’re a budding sewer or advanced couturier, all patterns come with illustrated instructions. 

(Please note that the pattern with instructions will be sent to your courier address provided and shipped as soon as we are able to)

The classic A-line silhouette; our Liam Coterie Skirt has a place in every wardrobe. Cut on the bias with a soft flare, this skirt is flattering and versatile. We’ve classed this as Intermediate as it needs a bit more patience when sewing on the bias and inserting the invisible zip. But with some love and time, a well-finished skirt will become your go-to. In making this skirt, you’ll master:

- Sewing on the bias
- Inserting an invisible zip
- Using bias binding for waist band
- Finishing (hemming) on the bias

Sizing:
This style is an A-line bias skirt, designed to fit at the waist and flare out gently. It fits true to size. When deciding your size, go with your normal dress size when you shop at RUBY. For specific body measurements, refer to our Size Guide.

What You'll Need:
In this pattern, there are four pieces:
- Front skirt
- Back skirt – right
- Back skirt – left
- Bias binding

Fabric:
Exact fabric meterage (between 1.8m – 2.3m) will be specified in the Instruction Manual. 

We suggest lightweight to medium-weight fabrics with drape, such as crepe de chine, silky type fabrics, lightweight sateens, Lightweight cotton and linen are also suitable.

Tools:
-Domestic sewing machine (with zig zag stitch capability) or industrial sewing machine & overlocker
- Invisible zipper foot
- Fabric scissors
- Pins
- Thread (matching the fabric of your choice) view all

 

 
 
 
Description:

Here at RUBY, we’re passionate about learning new things and making things for yourself. It’s freeing to make and create without any pressure from deadlines - just doing it for yourself, and at your own pace. 

This is why we have chosen some of our most loved styles and we are selling the patterns so you can make your own versions at home. No matter what stage you’re at, whether you’re a budding sewer or advanced couturier, all patterns come with illustrated instructions. 

(Please note that the pattern with instructions will be sent to your courier address provided and shipped as soon as we are able to)

You’ve mastered the basics, and now you’re ready to level up. Intermediate is perfect for those with little to moderate sewing experience. With this dress, you’ll hone your sewing skills in a more complex garment, and look good in it once it’s all done! In making this dress, you’ll master:

- Sewing a raglan neckline
- Adding a collar
- Sewing sleeves
- Adding elastic
- Gathering fabric
- Sewing pockets
- Making rouleau loops for your button loops
- Attaching buttons


Sizing:

This style is a boxy mini dress, designed to fit at the shoulders and flare out in a flattering A-line shape. It fits true to size. When deciding your size, go with your normal dress size when you shop at RUBY. For specific body measurements, refer to our Size Guide.


What You'll Need:

In this pattern, there are 17 pieces:
- Front bodice
- Back bodice (left and right)
- Sleeves (left and right)
- Neck band (front and back)
- Pockets (left and right)
- Button loop
- Middle panel (front and back)
- Bottom panel (front and back)
- Waist tie


Fabric:

Exact fabric meterage (between 2.5m - 3m) will be specified in the Instruction Manual. 


We suggest lightweight to medium-weight fabrics with little to no stretch, such as linen, cotton, denim. Even lightweight wool suiting can be suitable. 


Tools:

- Domestic sewing machine (with zig zag stitch capability) or industrial sewing machine & overlocker
- Fabric scissors
- Pins
- Thread (matching the fabric of your choice)


Please note that these patterns are for home use only and cannot be used for commercial purposes. view all

 

 
 
 
Description:

Here at RUBY, we’re passionate about learning new things and making things for yourself. It’s freeing to make and create without any pressure from deadlines - just doing it for yourself, and at your own pace. 

This is why we have chosen some of our most loved styles and we are selling the patterns so you can make your own versions at home. No matter what stage you’re at, whether you’re a budding sewer or advanced couturier, all patterns come with illustrated instructions. 

(Please note that the pattern with instructions will be sent to your courier address provided and shipped as soon as we are able to)

Hello, sewing whiz! Whether you’re a confident sewer or looking to up your skills even more, the Love Letters Blouse is a feminine addition to any wardrobe. Our Advanced level is perfect for those with moderate to ample sewing experience. With this blouse, you’ll hone your sewing skills in a more complex garment, and look good in it once it’s all done! In making this blouse, you’ll master:

- Sewing frills to a neckline 
- Adding an asymmetrical frill
- Using French seams
- Sewing sleeves to off-the-shoulder frills
- Adding elastic
- Making rouleau loops for your shoulder straps
- Binding neckline seams

Sizing:

This style is a floaty blouse with off-the-shoulder frills and shoulder ties. It fits true to size. When deciding your size, go with your normal size when you shop at RUBY. For specific body measurements, refer to our Size Guide. 


What You'll Need:

In this pattern, there are 12 pieces:
- Front bodice
- Back bodice
- Front left cup
- Front left frill
- Sleeve frill (left and right)
- Sleeve (left and right)
- Shoulder straps (left and right)
- Binding (front and back neckline)


Fabric:
Exact fabric meterage (between 1.5m - 2m) will be specified in the Instruction Manual. 


We suggest lightweight to medium-weight fabrics with little to no stretch, such as linen, cotton, denim. For advanced sewers, fabrics with drape are also suitable, such as silk, crepe de chine, silky type fabrics, lightweight sateens. 


Tools:
- Domestic sewing machine (with zig zag stitch capability) or industrial sewing machine & overlocker
- Fabric scissors
- Pins
- Thread (matching the fabric of your choice)


Please note that these patterns are for home use only and cannot be used for commercial purposes. view all

 

 
 
This item is available to pre-order and is set for delivery mid-May. Please note that this is subject to change due to Covid-19 and we will communicate a change in date with you.

Description:
High waist wide leg pant with elasticated waistband, drawstring tie and racing stripe down side in our limited edition Sunshine colour way.

(Pictured in Khaki)

Composition:
88% Viscose, 12% Nylon

Care Instructions:
Cold Gentle Machine Wash

Also Available In:
Black, Pink, Red, Khaki and Blue


Made in New Zealand view all

 

 
 Description:
Here at RUBY, we’re passionate about learning new things and making things for yourself. It’s freeing to make and create without any pressure from deadlines - just doing it for yourself, and at your own pace.


This is why we have chosen some of our most loved styles and are selling the patterns so you can make your own versions at home. No matter what stage you’re at, whether you’re a budding sewer or advanced couturier, all patterns come with illustrated instructions. 

(Please note that the pattern with instructions will be sent to your courier address provided and shipped as soon as we are able to)

Our Cecilia Camisole is a wardrobe must-have – style it with jeans, over a t-shirt, or under a chunky sweater. So we’ve made this super easy for beginners. In making this camisole, you’ll master:

 - Understanding the bias
- Cutting your fabric following the correct grainline
- Using bias binding
- Straight sewing
- Top-stitching
-  Finishing (hemming)

Sizing:
This style is a bias camisole, designed to fit and flatter the figure without constricting movement. It fits true to size. When deciding your size, go with your normal dress size when you shop at RUBY. For specific body measurements, refer to our Size Guide.


What You’ll Need:
In this pattern, there are four pieces:
- Front
- Back
- Shoulder straps (left and right)

Fabric:
Exact fabric meterage (between 1.8m – 2.3m) will be specified in the Instruction Manual. 

We suggest lightweight to medium-weight fabrics with drape, such as crepe de chine, silky type fabrics, lightweight sateens, Lightweight cotton and linen are also suitable.

Tools:
-  Domestic sewing machine (with zig zag stitch capability) or industrial sewing machine & overlocker
- Fabric scissors
- Pins
- Thread (matching the fabric of your choice) view all

 

 
 
 Description:

Here at RUBY, we’re passionate about learning new things and making things for yourself. It’s freeing to make and create without any pressure from deadlines - just doing it for yourself, and at your own pace.


This is why we have chosen some of our most loved styles and are selling the patterns so you can make your own versions at home. No matter what stage you’re at, whether you’re a budding sewer or advanced couturier, all patterns come with illustrated instructions. 

(Please note that the pattern with instructions will be sent to your courier address provided and shipped as soon as we are able to)

Our Cecilia Camisole is a wardrobe must-have – style it with jeans, over a t-shirt, or under a chunky sweater. So we’ve made this super easy for beginners. In making this camisole, you’ll master:

 - Understanding the bias
- Cutting your fabric following the correct grainline
- Using bias binding
- Straight sewing
- Top-stitching
-  Finishing (hemming)

Sizing:

This style is a bias camisole, designed to fit and flatter the figure without constricting movement. It fits true to size. When deciding your size, go with your normal dress size when you shop at RUBY. For specific body measurements, refer to our Size Guide.


What You’ll Need:

In this pattern, there are four pieces:
- Front
- Back
- Shoulder straps (left and right)

Fabric:

Exact fabric meterage (between 1.8m – 2.3m) will be specified in the Instruction Manual. 

We suggest lightweight to medium-weight fabrics with drape, such as crepe de chine, silky type fabrics, lightweight sateens, Lightweight cotton and linen are also suitable.

Tools:
-  Domestic sewing machine (with zig zag stitch capability) or industrial sewing machine & overlocker
- Fabric scissors
- Pins
- Thread (matching the fabric of your choice)
 
  
 
  view all

 

 
 

 

 
 
 
 
Relaxed fit slip dress with v-neckline, lace trim, adjustable shoestring straps and detachable waist tie.

Composition:
Main: 52% Viscose, 48% Rayon
Contrast: 100% Polyester

Care Instructions:
Cold delicate handwash

Worn with:
New Spirit Heel

Also available in:
Emerald

Made in China
 

Returns & Exchanges:

RUBY will exchange any full price item purchased within 14 days from the original purchase date. This excludes laybuy purchases.
 
 
Phone︰+64 9 303 2128
Email：[email protected]
open time:10:00 am - 6:00 pm
Store location︰4 High Street cbd
More stores location: https://www.rubynz.com/stores/ view all